Brand Guidelines

VERRE

GLAZING

Luxury Glass Solutions

Brand Essence

Verre (French for "glass") represents the pinnacle of glazing craftsmanship. Our brand speaks to discerning clients who appreciate quality, precision, and elegant design in their architectural glass solutions.

Luxurious

High-end finishes and premium materials that elevate any space.

Refined

Clean lines, sophisticated aesthetics, attention to detail.

Professional

Expert craftsmanship backed by exceptional service.

Brand Voice

Logo

The logo features "VERRE" in an elegant serif typeface (Cormorant Garamond) with "GLAZING" in a refined sans-serif underneath (Montserrat). The generous letter-spacing conveys luxury and sophistication.

VERRE
GLAZING

Option A — Black & White

VERRE
GLAZING

Option B — Maroon & Beige

Clear Space

Maintain minimum clear space around the logo equal to the height of the letter "V" on all sides.

Minimum Size

Print: 30mm width minimum | Digital: 120px width minimum

Color Palette

Option A — Black & White (Recommended)

Classic, timeless, works with any architectural style.

Rich Black HEX #0D0D0D | RGB 13, 13, 13
Pure White HEX #FFFFFF | RGB 255, 255, 255
Charcoal HEX #2C2C2C | RGB 44, 44, 44
Off White HEX #F8F7F5 | RGB 248, 247, 245

Option B — Maroon & Beige

Warm, sophisticated, distinctive brand presence.

Deep Maroon HEX #722F37 | RGB 114, 47, 55
Warm Beige HEX #E8DFD1 | RGB 232, 223, 209
Dark Maroon HEX #5C252C | RGB 92, 37, 44
Cream HEX #F5F1EB | RGB 245, 241, 235
Gold Accent HEX #B8975A | RGB 184, 151, 90

Typography

Primary — Cormorant Garamond

VERRE GLAZING

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

Use for: Logo, headlines, hero text, quotes. Weights: Regular (400), Medium (500), SemiBold (600)

Secondary — Montserrat

Premium Glass Solutions

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

Use for: Body copy, subheadings, navigation, buttons. Weights: Light (300), Regular (400), Medium (500), SemiBold (600)

Element Font Weight Size Letter Spacing
Logo — VERRE Cormorant Garamond 500 Variable 0.2em
Logo — GLAZING Montserrat 400 ~25% of VERRE 0.5em
Headlines Cormorant Garamond 400-500 32-48px 0.1em
Body Copy Montserrat 400 16px 0.02em
Buttons/CTAs Montserrat 500 12-14px 0.15em

Brand Applications

JOEB CADMAN
Director

0400 000 000
joeb@verreglazing.com.au

Business Card

90×55mm, 400gsm uncoated stock with soft-touch laminate. Maroon background with beige text. Consider gold foil on logo for premium feel.

VERRE
GLAZING

LUXURY GLASS SOLUTIONS

Request a Quote

Website Hero

Full-width hero with gradient background. High-quality glass imagery as background option. Clear CTA button with ghost/outline style.

Uniform — Polo/Shirt

Black polo with embroidered white logo on left chest. Keep logo compact (~8cm wide). Consider maroon polos as alternative.

WHITE VEHICLE + MAROON LOGO

Vehicle — Ute/Van

White vehicle with maroon vinyl logo on doors. Keep design minimal — logo + phone number + website. Consider full wrap for vans with subtle pattern.

Vehicle Signage

Ute (Dual Cab)

  • Doors: Logo centered, ~400mm wide
  • Tray sides: Phone + website
  • Tailgate: Logo + "verreglazing.com.au"
  • Color: Maroon vinyl on white vehicle

Van

  • Sides: Large logo, phone, services list
  • Rear: Logo + contact details
  • Option: Full wrap with glass texture pattern
  • Color: White base, maroon accents

Vehicle Design Principles

Recommended Text

Element Content
Tagline (optional) "Luxury Glass Solutions" or "Premium Shower Screens & Glazing"
Phone 0400 000 000 (large, prominent)
Website verreglazing.com.au
Services (van only) Shower Screens • Mirrors • Splashbacks • Balustrades

Digital Assets Checklist

Asset Format Notes
Logo (Primary) SVG, PNG (transparent), AI Both color options, light & dark backgrounds
Logo (Icon only) SVG, PNG, ICO Favicon, app icon — stylized "V" or monogram
Social Media Profile PNG 400×400 Logo centered, solid background
Social Media Cover PNG 1500×500 Minimal design, logo + tagline
Email Signature HTML + PNG Logo, name, contact, social links
Quote Template PDF, DOCX Branded header/footer, clean layout
Invoice Template PDF, DOCX Match quote template styling

Next Steps

Brand Summary

Do

  • ✓ Use generous white space
  • ✓ Keep designs minimal and clean
  • ✓ Maintain consistent typography
  • ✓ Use high-quality imagery
  • ✓ Let the logo breathe

Don't

  • ✗ Stretch or distort the logo
  • ✗ Use low-contrast color combinations
  • ✗ Add drop shadows or effects to logo
  • ✗ Use cheap stock imagery
  • ✗ Clutter designs with too much info